“Influencers” Only Care About Your Clicks
/We read with interest a recent article in WaPo that highlights the effect of so-called “influencers” in one of the most heavily touristed areas in Italy. It's a starkly realistic picture of the tourist scene on the Amalfi Coast – a picture that is, by the way, decidedly NOT what visitors are hoping to find after watching "The Talented Mr Ripley" or clicking through Tik-Tok travel videos.
The article prompted us as Little Roads Europe to codify our own thoughts, as travel planners about tourism (and over-tourism), and about the reasons travelers want to do the things they do – and how “influencers” encourage tourism that’s detrimental to the places they purport to promote.
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